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Big Names Don’t Always Win: What Local Visibility Can Do For Your Business

Big Names Don’t Always Win: What Local Visibility Can Do For Your Business

by Sydney Lucero | Oct 23, 2024 | Marketing strategy

Hey there, local business owners! We’ve got some exciting news that might just change the way you think about your online presence. The SOCi Local Visibility Index (LVI) 2024 just dropped, and it’s packed with insights we think you should see. David vs....
A Case for Trust: Applying Maslow’s Hierarchy of Needs to Marketing

A Case for Trust: Applying Maslow’s Hierarchy of Needs to Marketing

by Lacey Knight | Sep 4, 2024 | Marketing strategy

In the dynamic, ultra-competitive world of business, marketing expert Bob Burg’s words echo through the corridors of commerce: “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” As a seasoned...

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