by Sydney Lucero | Oct 15, 2025 | Digital Marketing, Marketing strategy, SEO, Trends
If you’re in a service-based business, you know the drill. Okay, not that drill, the metaphorical one: your reputation is everything. You’ve built your company on solid work and a handshake, and for years, referrals from happy customers have kept the phone...
by Lacey Knight | Sep 11, 2025 | Digital Marketing
The Surface vs. the Depth We arrive at our computers early in the morning, have a few meetings, check emails, organize our priorities for the day, and then it begins. As digital marketers in today’s landscape, much of our day is filled with social media management,...
by Sydney Lucero | Dec 10, 2024 | Ethics in business and marketing, Digital Marketing
Before the Nitty-Gritty As self-proclaimed rule-breakers, even we know there is a time and place to follow the rules (especially when not following the rules can result in significant fines for your business). In late October 2024, The Federal Trade Commission (FTC)...
by Sydney Lucero | Jul 21, 2024 | Digital Marketing, Email Marketing
Email Marketing That Packs a Punch: Crush It with Segmentation and More! (Do people say “crush it” anymore?) We understand that you’ve got a lot on your plate, and email marketing is just one ingredient in your marketing recipe. But here’s the deal: making...
by Tess Helmandollar | May 15, 2024 | Digital Marketing
In the realm of contemporary marketing, a subtle adversary often prowls in the shadows, quietly undermining even the most robust of marketing strategies. No, it isn’t the extravagant costs associated with airing a Superbowl commercial; it’s something far...
by Tess Helmandollar | Apr 15, 2024 | Digital Marketing
In the ever-evolving digital marketing space, YouTube continues to reign supreme as a potent platform for audience engagement. To maximize your YouTube channel’s potential in driving organic traffic to your website, optimizing your video descriptions for search...
