by Sydney Lucero | Dec 10, 2025 | Automation & AI
If you’ve been in the trades for more than five minutes, you know that the way homeowners find you is constantly changing. First, it was the Yellow Pages, then it was websites. Today? We are entering the era of AI Overviews. You might have noticed that when you search...
by Sydney Lucero | Oct 29, 2025 | Automation & AI
You’ve heard the buzz about AI “changing how the world works,” and while we aren’t big believers in the myth of AI creativity, we do know AI is fundamentally reshaping search. Forget typing short, clunky keywords; people are now having full-on...
by Sydney Lucero | Oct 16, 2025 | Automation & AI
ChatGPT. “Your new AI assistant is here!” “AI has just launched on a platform you use all the time!” “Hey, can you call your grandma and tell her that AI video of raccoons jumping on the trampoline is not real?” This has been our reality unfolding over the past...
by Sydney Lucero | Oct 15, 2025 | Digital Marketing, Marketing strategy, SEO, Trends
If you’re in a service-based business, you know the drill. Okay, not that drill, the metaphorical one: your reputation is everything. You’ve built your company on solid work and a handshake, and for years, referrals from happy customers have kept the phone...
by Sydney Lucero | Apr 2, 2025 | Email Marketing
As a business owner, you know how important it is to stay connected with potential customers, but we know as well as you do that not all outreach is created equal. Some messages hit the mark, while others get ignored or, worse…annoy. That’s where COGS—Conversion...
