by Tess Helmandollar | Oct 30, 2025 | Automation & AI
What AI Can Help With, What it Cannot, and Why the Real Crisis is Human If you run a construction or trades business, your days are rarely quiet. Crews need direction. Customers want updates. Parts go missing. Invoices stack up. Somewhere in between, you’re supposed...
by Sydney Lucero | Oct 29, 2025 | Automation & AI
You’ve heard the buzz about AI “changing how the world works,” and while we aren’t big believers in the myth of AI creativity, we do know AI is fundamentally reshaping search. Forget typing short, clunky keywords; people are now having full-on...
by Sydney Lucero | Oct 16, 2025 | Automation & AI
ChatGPT. “Your new AI assistant is here!” “AI has just launched on a platform you use all the time!” “Hey, can you call your grandma and tell her that AI video of raccoons jumping on the trampoline is not real?” This has been our reality unfolding over the past...
by Tess Helmandollar | Aug 6, 2024 | Brand Building, Automation & AI
In today’s fast-paced digital world, the whirlwind of SEO, social media algorithms, and the constant demand for content is overwhelming. While these tools are essential for any business looking to thrive online, they often come at a cost—sometimes, the very essence of...
