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How to Stop Sounding Like Every Other #Brand on Social Media

How to Stop Sounding Like Every Other #Brand on Social Media

by Sydney Lucero | Feb 19, 2025 | Social Media, Content Strategy

The Past 5 Years of Change Social media has undergone a staggering seismic shift in the past five years with short-form video content leading the charge. Just a few years ago, social media was once a simple tool for businesses to gain an edge, but now getting noticed...
The Currency of Connection: Navigating the Attention Economy

The Currency of Connection: Navigating the Attention Economy

by Tess Helmandollar | Aug 20, 2024 | Social Media

What’s the greatest commodity in the world? When I ask that question in a marketing class, I get a lot of great answers. I’ve heard everything from black truffles to gold, platinum, energy, and other lesser-known elements from the periodic table. Almost no one gets it...

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