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The Creative Use of Truth in Marketing

The Creative Use of Truth in Marketing

by Lacey Knight | May 30, 2025 | Business Development, Ethics in business and marketing

When was the last time you wanted to share something with someone, but no one would listen? Have you ever tried to spread good news only to find yourself shouting from the rooftops while folks just pass right on by? If you’ve ever been the one telling the truth or...
The FTC’s $52K Warning: A Guide to Ethical Consumer Reviews

The FTC’s $52K Warning: A Guide to Ethical Consumer Reviews

by Sydney Lucero | Dec 10, 2024 | Digital Marketing, Ethics in business and marketing

Before the Nitty-Gritty As self-proclaimed rule-breakers, even we know there is a time and place to follow the rules (especially when not following the rules can result in significant fines for your business). In late October 2024, The Federal Trade Commission (FTC)...
Why Honesty in Business is Paramount

Why Honesty in Business is Paramount

by Lacey Knight | Oct 9, 2024 | Ethics in business and marketing

I recently went to buy a truck. Needless to say, I was excited. Okay, I was beyond excited to get into a new vehicle. I had done all the online research and finally decided on the one I wanted (of which there were only a select few available). With bated breath, I...

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