by Sydney Lucero | Feb 19, 2025 | Content Strategy, Social Media
The Past 5 Years of Change Social media has undergone a staggering seismic shift in the past five years with short-form video content leading the charge. Just a few years ago, social media was once a simple tool for businesses to gain an edge, but now getting noticed...
by Sydney Lucero | Jan 22, 2025 | SEO
Hey Google, Are Robots Taking Over the World? Okay, maybe that’s a bit dramatic, but let’s face it, voice assistants are everywhere these days. From your smartphone to your smart fridge (yes, that’s a thing), it seems like we’re constantly...
by Sydney Lucero | Dec 10, 2024 | Digital Marketing, Ethics in business and marketing
Before the Nitty-Gritty As self-proclaimed rule-breakers, even we know there is a time and place to follow the rules (especially when not following the rules can result in significant fines for your business). In late October 2024, The Federal Trade Commission (FTC)...
by Sydney Lucero | Oct 23, 2024 | Marketing strategy
Hey there, local business owners! We’ve got some exciting news that might just change the way you think about your online presence. The SOCi Local Visibility Index (LVI) 2024 just dropped, and it’s packed with insights we think you should see. David vs....
by Sydney Lucero | Jul 21, 2024 | Digital Marketing, Email Marketing
Email Marketing That Packs a Punch: Crush It with Segmentation and More! (Do people say “crush it” anymore?) We understand that you’ve got a lot on your plate, and email marketing is just one ingredient in your marketing recipe. But here’s the deal: making...
