by Lacey Knight | Oct 16, 2024 | Brand Building
Developing and marketing your business means a lot to you, and it should. However, you have found that you cannot do it alone. No matter how hard you have tried—caffeine-fueled sleepless nights of fervently working yourself into oblivion and all—you have finally...
by Lacey Knight | Oct 9, 2024 | Ethics in business and marketing
I recently went to buy a truck. Needless to say, I was excited. Okay, I was beyond excited to get into a new vehicle. I had done all the online research and finally decided on the one I wanted (of which there were only a select few available). With bated breath, I...
by Lacey Knight | Sep 4, 2024 | Marketing strategy
In the dynamic, ultra-competitive world of business, marketing expert Bob Burg’s words echo through the corridors of commerce: “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” As a seasoned...