In the fall of last year, money got really, really tight.

Not “I should cut back on DoorDash” tight … but … My business could not afford to pay me.

If you ever want to test your faith in the universe, try explaining to your creditors that ‘money is just energy’ when your paycheck disappears.

I had a choice:

1. Downsize. Let people go, take on more client work myself, and make more money personally than I had before. It would have been safe.
2. Step out on faith. Not just faith in my business, but in God, the Universe, my Angel of a Daddy watching over me, and myself.

Because this wasn’t just about scaling. It was about survival.

It meant going without a paycheck and draining my emergency savings.
It meant borrowing more money when I swore I wouldn’t.
It meant risking everything on the belief that playing small wasn’t an option.

Go big or go home—and go broke.

Every survival instinct in my body told me to retreat, play it safe, shrink.

But deep down, I knew. Playing small wouldn’t get me out of this.
Downsizing wouldn’t fix what was broken.
Cutting corners wouldn’t create the future I actually wanted.

So I stepped forward, terrified but committed.

I wasn’t willing to let my team go. But if we were going to grow, I had to become a better leader, and not just kind, but clear. Not just supportive, but strategic.

But something still felt off.

And it wasn’t just the stress, or the economy, or even the fact that a major client left at the end of 2023.

It was that the life I was living didn’t match the life I was working toward.

The gap between where I was and where I wanted to be? Wide.

So I started asking myself:

What am I missing?

And that’s when I started looking at my own values—and whether my clients actually shared them.

The Disconnect: Was I Undervaluing My Own Work?

Are we aligned?

At first, I thought yes. But I had to be honest with myself. Part of the reason we weren’t aligned with every client was because I undervalued our services and expertise.

Why? Because I was scared of not winning the contract. Having a payroll to meet every two weeks is scary.

I priced cautiously.
I played defense in sales conversations.
I made decisions out of fear instead of confidence.

I didn’t fully trust that clients would pay what we were worth.

And that realization sat heavy.

Because if I wasn’t fully valuing what we did, how could I expect my clients to?

The Client That Changed Everything

Right as I was wrestling with that thought—we landed a new client.

At first, I didn’t think much of it. It was just another project. Another contract.

But something felt different. There was no friction. No pushback. No hesitation.

✔ He trusted me. I trusted him.
✔ He leaned on me for big decisions.
✔ We moved fast. No micromanaging, no second-guessing.
✔ And when I quoted him what the job was actually worth, he didn’t blink.

And suddenly, I had a new question:

What if this wasn’t a fluke?

What if business could feel like this all the time?

This client wasn’t a lucky break, he was proof. Proof that when I fully valued my expertise, the right people did too.

Alignment isn’t about hoping for better clients. It’s about expecting and requiring them. 

That changed everything.

The Science of Creating Your Reality

1. Energy: Your Assumptions Shape Your Outcomes

Before this, my mindset was full of doubt:

❌ Clients don’t really need what we do.
❌ They’ll just watch YouTube and figure it out.
❌ Even when they hire us, they won’t follow through.
❌ If I charge more, they’ll walk away.

And guess what?

I attracted clients who confirmed those fears.

But after this one aligned client, I started asking different questions:

✅ What if my best clients are already out there, looking for someone like me?
✅ What if people will happily pay my prices—if I stop giving them a reason to doubt?
✅ What if I refuse to work with clients who make everything harder than it needs to be?

And that’s when everything started shifting.

2. The Reticular Activating System (RAS): Filtering for Proof

The RAS in your brain is basically a bouncer at the door of your mind. It decides what gets in based on what you’ve told it to prioritize.

Before, my brain was laser-focused on proof that people wouldn’t invest.

So I kept attracting:
🔹 Price-sensitive clients.
🔹 Clients who ghosted after getting proposals.
🔹 Clients who wanted “just a little strategy” (a phrase that should be illegal).

But when I started assuming the right clients were out there, my brain started scanning for proof of that instead.

And guess what? They were there all along. I just hadn’t been filtering for them.

The Perfect Client Exists—If You Stop Entertaining the Wrong Ones

Let’s talk about dating.

If you walk into every date assuming all the good ones are taken, that everyone is emotionally unavailable, or that the best you can hope for is someone who texts “sup” once every three days… guess what?

You’ll end up on a date with someone who still isn’t over their ex, talks about their crypto losses for an hour unprompted, and “forgets” their wallet.

Business works the same way.

If you assume no one will pay for strategy, you’ll attract people who don’t believe in strategy.
If you assume clients will be skeptical, you’ll spend the whole sales call playing defense.
If you assume people are cheap, you’ll end up in rooms full of bargain hunters.

But when you stop entertaining the wrong ones, the right ones have space to show up.

Faith, Physics, and the Truth About Success

Some people call this manifestation.
Some call it prayer.
Some call it mindset work.

Truly, it’s all of these things.

Semantics do not matter. What matters is: that it works. 

✅ Your reality shifts when your energy, focus, and action align.
✅ The opportunities you see (or don’t) reflect what you expect.
✅ You don’t have to know every step, you just have to move.

This isn’t wishful thinking. It’s intentional creation.

And the only question is … are you doing it on purpose?