by Tess Helmandollar | Sep 6, 2024 | Copywriting
The role of your website extends far beyond mere existence; it must resonate with your visitors to be a true tool for your business. From the initial glimpse to the critical call to action, your website’s copy assumes a pivotal role in forging genuine...
by Tess Helmandollar | Aug 20, 2024 | Social Media
What’s the greatest commodity in the world? When I ask that question in a marketing class, I get a lot of great answers. I’ve heard everything from black truffles to gold, platinum, energy, and other lesser-known elements from the periodic table. Almost no one gets it...
by Tess Helmandollar | Aug 6, 2024 | Automation & AI, Brand Building
In today’s fast-paced digital world, the whirlwind of SEO, social media algorithms, and the constant demand for content is overwhelming. While these tools are essential for any business looking to thrive online, they often come at a cost—sometimes, the very essence of...
by Tess Helmandollar | Jun 15, 2024 | Trends
In an era characterized by rapid technological advancements, the interplay between AI, automation, and the intrinsic human touch within marketing is a critical and fairly new consideration. Striking the right balance between cutting-edge technology and genuine human...
by Tess Helmandollar | May 15, 2024 | Digital Marketing
In the realm of contemporary marketing, a subtle adversary often prowls in the shadows, quietly undermining even the most robust of marketing strategies. No, it isn’t the extravagant costs associated with airing a Superbowl commercial; it’s something far...
